Trina Solar appoints new Head of Europe

Trina Solar Limited (NYSE: TSL) (“Trina Solar” or the “company”), a global leader in photovoltaic (“PV”) modules, solutions, and services, announces the appointment of Mr Gonzalo de la Viña, previously Sales Director Northern Europe, as new Head of Europe for the Module Business Unit (MBU).

Gonzalo de la Viña, who has been appointed as the new head of the MBU Europe region, joined Trina Solar as Sales Director Northern Europe in 2015. He is a seasoned sales expert with experience in developing strategies for different markets, leading sales teams and supporting key projects. His career includes several management positions with leading solar and renewable companies including the position of Managing Director DACH & Eastern Europe at REC Solar, where he was responsible for setting up and developing the German entity. Mr de la Viña also worked as an independent consultant and holds a university degree in Business Administration (BA) as well as an MBA.

“Our objective is to quickly grow our market share in Europe, despite the rough market climate. As well as tapping into new customer segments, we will continue to strengthen our existing partnerships. I am convinced of the strength of Trina Solar, the backbone of our global organisation, our competitive offering and most importantly our strong European market presence,” Mr de la Viña said. Expanding on his European remit, he commented: “The addition of a low carbon footprint module will allow us to gain access to very interesting and local market environments like France. This shows once again how Trina Solar is able to act locally and respond effectively to special needs. With all of the above, I am very confident that Trina Solar Europe will not only achieve its ambitious targets but grow in a sustainable manner.”